Free thinkers, unite.
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core principles
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Don’t hurt people.
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Don’t take people’s stuff.
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Keep your promises.
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Take responsibility.
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Work for it.
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Mind your own business.
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Fight the power!
Our mission is to inspire a new generation to embrace personal liberty, peaceful cooperation, and limited government.
Founded in 2016 by Matt and Terry Kibbe, Free the People produces documentaries, comedies, podcasts, and articles. We are known for our filmmaking and community building. Our work illuminates the people and ideas changing the world for the better through innovation and cooperation. We also tell cautionary tales about the dehumanizing nature of centralized power. Our stories connect with audiences across the partisan divide, opening new hearts and minds to solutions based on voluntary choice and mutual respect.
Free the People has a highly engaged community of more than 2 million people online. Our shop features original artwork and merchandise with a cult following that includes apparel, stickers, posters, drinkware, and books.
team
Free the People staff are passionate about our work and mission.