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Mission

Free thinkers, unite.

  • core principles

  • Don’t hurt people.
  • Don’t take people’s stuff.
  • Keep your promises.
  • Take responsibility.
  • Work for it.
  • Mind your own business.
  • Fight the power!

Our mission is to inspire a new generation to embrace personal liberty, peaceful cooperation, and limited government.

Founded in 2016 by Matt and Terry Kibbe, Free the People produces documentaries, comedies, podcasts, and articles. We are known for our filmmaking and community building. Our work illuminates the people and ideas changing the world for the better through innovation and cooperation. We also tell cautionary tales about the dehumanizing nature of centralized power. Our stories connect with audiences across the partisan divide, opening new hearts and minds to solutions based on voluntary choice and mutual respect.

Free the People has a highly engaged community of more than 2 million people online. Our shop features original artwork and merchandise with a cult following that includes apparel, stickers, posters, drinkware, and books.

team

Free the People staff are passionate about our work and mission.

Matt Kibbe

president

Terry Kibbe

chief executive officer

Kara Pally

chief technology officer

Matt Battaglia

executive producer

Logan Albright

head writer / sound engineer

Sam Martin

creative director

Matt Antonucci

producer

Miguel Ceja

videographer

Sara Higdon

digital marketing manager

Joel Davis

social media coordinator