Free the People's mission is simple: Turn on the next generation to the values of personal liberty and peaceful cooperation by making core principles and big ideas entertaining, accessible, and human.
Founded in 2016 by Matt and Terry Kibbe, Free the People specializes in creative storytelling, video production, and social media engagement. We produce documentary films, video web series, and podcasts that illuminate the people and ideas changing the world for the better. We know that a beautifully produced and emotionally compelling personal story transcends preconceived notions and political biases. Our video work connects with audiences across the partisan divide, opening new hearts and minds to alternative solutions based on voluntary choice and mutual respect.
By telling good stories, Free the People is building a new audience—a true community for liberty.
Free the People has a highly engaged community of nearly 2 million people across our brands and social channels. 75% of people reached by our content are under the age of 45.
We have become a lifestyle brand for our community, with merchandise available in our SHOP—including stickers, posters, books, and apparel.
Our community also extends to film festival attendees across the country. Free the People documentaries have been featured in—and taken home awards at—numerous film festivals since 2018.
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