With the recent rash of beer commercials insulting the companies’ own customers in order to score cheap political points, it’s reasonable to ask what’s going on. Traditional economics holds that companies are profit-maximizing entities, so why are Bud Light and Miller Lite still willing to virtue-signal when it comes at the cost of boycotts and plummeting stock prices? Matt Kibbe and Jennifer Sey, former brand president for Levi’s, discuss how the impact of ESG scores has altered the behavior of corporations which now believe that being “on the right side of history” is more important than making good products and serving customers.
Big Beer Chooses Woke Politics over Its Loyal Customers | Guest: Jennifer Sey | Ep 228
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Matt Kibbe is President at Free the People, an educational foundation using video storytelling to turn on the next generation to the values of personal liberty and peaceful cooperation. He is also co-founder and partner at Fight the Power Productions, a video and strategic communications company. Kibbe is the host of BlazeTV’s Kibbe on Liberty, a popular podcast that insists that you think for yourself.
Dubbed “the scribe” by the New York Daily News, Kibbe is the author three books, most recently the #2 New York Times bestseller Don’t Hurt People and Don’t Take Their Stuff: A Libertarian Manifesto.
He was senior advisor for a Rand Paul Presidential Super PAC in 2016, and later co-founded AlternativePAC to promote libertarian values.
In 2004 Kibbe founded FreedomWorks, a national grassroots advocacy organization, and served as President until his departure in 2015. Steve Forbes said: “Kibbe has been to FreedomWorks what Steve Jobs was to Apple.”
An economist by training, Kibbe did graduate work at George Mason University and received his B.A. from Grove City College. He serves at the whim of his awesome wife Terry, and their three objectivist cats, Roark, Ragnar and Rearden. Kibbe is a fanatical DeadHead, drinker of craft beer and whisky, and collector of obscure books on Austrian economics.View Full Bio