Don’t Hurt People and Don’t Take Their Stuff

Don’t hurt people and don’t take their stuff. It’s really that simple. It’s what your mom taught you, and it’s the philosophy of liberty in a nutshell. Everyone should be free to live their lives as they think best, free from meddling by politicians, government bureaucrats, and Nanny State Karens, as long as they don’t hurt people or take other people’s stuff.

At a time when it feels like the forces of big government, political correctness, “democratic” socialism, violent marxism, and lockdown paternalism are turning the ideals of our country upside down, we think it’s time to wear our values on our sleeve. Or, at least, by wearing a super cool new Don’t Hurt People Limited Edition Shirt from Free the People. These were produced exclusively for conferences, including FreedomFest and YAL’s Mobilize 2020. But they are available now online, while supplies last, at a special price (use promo code CANCELLED for 25% off).

If we want to reach people outside of our bubble—the “liberty curious” as we like to say—the language we use really matters. At Free the People, we work hard to connect with young people seeking answers; young people filled with idealism not wanting to settle for the lesser of two evils. After years of testing and engagement with different audiences, we know that “don’t hurt people and don’t take their stuff” really resonates with the next generation. But you don’t have to take our word for it. A recent Templeton Foundation-financed poll of Millennials and Gen Z, commissioned by our friends at the Foundation for Economic Education, gives us a clear direction forward. Much of the typical libertarian messaging pretty much bombed with young people: “Minimum government, maximum freedom” scored 20% approval. “Tax less, tolerate more” appealed to just 19%. “Taxation is theft”—14%. “Don’t hurt people and don’t take their stuff,” on the other hand, scored the highest with 54% of young people agreeing. This most effective “libertarian” message actually performed even better among young people identifying as “far left,” appealing to 67%.

When I wear my “Don’t Hurt People” shirt—at airports, restaurants, bars, concerts, and other still-legal public gatherings—I am inevitably complimented for its positive message.

I’m starting to notice a pattern here. Politicians keep shutting down liberty gatherings while celebrating leftist protestors. Is there a method to their madness? Don’t let them get away with it! We can now practice civil disobedience at a substantial discount. We’ve made the Don’t Hurt People Limited Edition Shirt available to you at 25% off. Just use promo code CANCELLED, and while you’re in our shop, you can check out our other cool stuff too.

Consider getting one for your friends, your children, and your grandchildren too! This is your big chance to, finally, both educate AND be super cool with the kids. Our 100% cotton, fitted Don’t Hurt People Limited Edition Shirts are suitable to wear for any occasion: with or without a mask, socially distant or not, and even during your next TSA “enhanced screening” at the airport. That’s right, you can look cool and change the world at the very same time!

It’s time to fight the power! You should be free to live your life as you see fit so long as you don’t hurt people or take their stuff.

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Terry Kibbe

Terry Kibbe is Co-Founder and Chief Executive Officer of Free the People.

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