To Sell Freedom, Listen More | Guest: Brian Nichols | Ep 103

Matt Kibbe is joined by Brian Nichols, host of The Brian Nichols Show, to discuss the failures of libertarians to effectively market ideas. In his day job as manager of a sales team, Nichols has learned that the best way to communicate with people is not to tell them what you think they should know, but to listen to their problems, answer their questions, and establish yourself as a source of trusted information others can turn to in times of doubt. By becoming less aggressive and more open, libertarians could go a lot farther towards making inroads with the average American looking for answers to problems, like government lockdowns, that are actively affecting their ability to live and prosper.

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Matt Kibbe

Matt Kibbe is President at Free the People, an educational foundation using video storytelling to turn on the next generation to the values of personal liberty and peaceful cooperation. He is also co-founder and partner at Fight the Power Productions, a video and strategic communications company. Kibbe is the host of BlazeTV’s Kibbe on Liberty, a popular podcast that insists that you think for yourself.

Dubbed “the scribe” by the New York Daily News, Kibbe is the author three books, most recently the #2 New York Times bestseller Don’t Hurt People and Don’t Take Their Stuff: A Libertarian Manifesto.

He was senior advisor for a Rand Paul Presidential Super PAC in 2016, and later co-founded AlternativePAC to promote libertarian values.

In 2004 Kibbe founded FreedomWorks, a national grassroots advocacy organization, and served as President until his departure in 2015. Steve Forbes said: “Kibbe has been to FreedomWorks what Steve Jobs was to Apple.”

An economist by training, Kibbe did graduate work at George Mason University and received his B.A. from Grove City College. He serves at the whim of his awesome wife Terry, and their three objectivist cats, Roark, Ragnar and Rearden. Kibbe is a fanatical DeadHead, drinker of craft beer and whisky, and collector of obscure books on Austrian economics.

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